a craft-led designer working at the intersection of brand, product, and systems
a craft-led designer working at the intersection of brand, product, and systems
a craft-led designer working at the intersection of brand, product, and systems
I’m a craft-led designer working at the intersection of brand, product, and systems - helping teams articulate and distil ideas into clear, distinctive identities and digital experiences. My work spans early-stage identity through to complex design systems with strong brand expression, often in close collaboration with founders, leadership teams, and multidisciplinary studios. I care deeply about clarity of idea, strength of form, and creating work that holds up over time.
Previously, I was Design Director at Chainspace, an early-stage Web3 startup where I worked as part of a small, early-stage team. The company was acquired by Facebook in 2019.
Before that, I co-founded Head, a digital product studio that grew to 60 people before being acquired by Zone (later Cognizant).
I now work as a senior individual contributor - collaborating with studios and in-house teams to create, shape, and evolve brands.
I’m a craft-led designer working at the intersection of brand, product, and systems - helping teams articulate and distil ideas into clear, distinctive identities and digital experiences. My work spans early-stage identity through to complex design systems with strong brand expression, often in close collaboration with founders, leadership teams, and multidisciplinary studios. I care deeply about clarity of idea, strength of form, and creating work that holds up over time.
Previously, I was Design Director at Chainspace, an early-stage Web3 startup where I worked as part of a small, early-stage team. The company was acquired by Facebook in 2019.
Before that, I co-founded Head, a digital product studio that grew to 60 people before being acquired by Zone (later Cognizant).
I now work as a senior individual contributor - collaborating with studios and in-house teams to create, shape, and evolve brands.
Brand
Direction. Identity. Systems.
I build brands with clarity and conviction. Designed to scale. Built to last.
Product
Experience shaped by strategy.
From early concept to live interface - brand and product working as one.
Space
Brand beyond the screen.
Environments, workspaces, signage. Physical expressions of digital ideas.
